5 Social Media Strategies to Expand Your Business

A great social media campaign creates viral exposure with the community performing most of the communication. When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive [...]

Search Engine Marketing

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales [...]

Squidoo Downgraded by Google

Squidoo was founded in 2005 and their stated mission was to give people a place to share knowledge online… with the understanding that marketers would likely use it to project their expertise and generate new business. What the company may not have counted on, and certainly failed to prepare adequately for, was the swarm of [...]

6 More Tips to Social Media Optimization

Be a User Resource – Add value to users, including outbound links to areas that could help them with their goals and purposes. Deployed corrected, even if you link to competitors you stand to gain as the communities first source of information finding. How will this help SMO? Folks will link to your social site [...]