Search Engine Marketing

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales [...]

10 Basic SEO Strategies to Implement

Below are 10 basic SEO strategies that you can implement. You can also check out Web CEO, which is a free SEO tool that can really take out a lot of the guess work. 1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via [...]

Top Free SEO Tools

Automated free tools always make life easier. It doesn’t matter if you are an expert at SEO or a newbie. By successfully using the tools below, you’ll be able to concentrate on what you do best, instead of wasting time with the tedious work. Below are some great tools that I recommend. Basic SEO Health [...]

Squidoo Downgraded by Google

Squidoo was founded in 2005 and their stated mission was to give people a place to share knowledge online… with the understanding that marketers would likely use it to project their expertise and generate new business. What the company may not have counted on, and certainly failed to prepare adequately for, was the swarm of [...]

Black Hat Marketing Worth it?

There are many ways to utilize the Internet for marketing. Online marketing could be broken down into two main categories, white hat and black hat. White hat tends to produce results that last a long time and black hat marketers anticipate their sites may eventually be banned either temporarily or permanently once the search engines [...]

Using Craigslist to get First Page Google Ranking

One question asked every single day is, how do I get on top of Google? There are many ways to accomplish this. Some techniques are faster than others, but it will always come down to your exact needs. Everyone is different, maybe you are a company trying to sell products or maybe you are trying [...]

Search Engine Optimization for Beginners Part 7 of 7

Free Search Engine Submission These search engines and directories provide a free submissions page where you can submit your website and a few pages of your website to be included in their results. If your site contains quality content, is relevant to searchers, and has a solid linking structure, you could be included in these [...]

Search Engine Optimization for Beginners Part 6 of 7

Dynamic Sites and URLs As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision turn a website into a database driven application capable of publishing and managing large amounts [...]

Search Engine Optimization for Beginners Part 5 of 7

Link Architecture As the Internet has become more popular, websites have turned to new technologies like dynamic HTML and Flash or well designed graphics to improve the user experience. Good navigation through your website isn’t just important to your users. Search engines use the links within your website to crawl and index the pages those [...]

Search Engine Optimization for Beginners Part 4 of 7

BackLinks / Link Popularity The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Google has an algorithm that essentially says, if you are popular that means you must be important. Link popularity and gaining new links from outside websites [...]